Recently EA announced EA Access, a subscription service offering a selection of EA titles up for "unlimited play" at a cost of $4.99 a month. It's comparable to the PS+ Instant Game Collection or Xbox Live's Games With Gold, but is perhaps more analogous to Netflix and their streaming service. EA doesn't have a good history of being up front with consumers, so I'm trepidatious about accepting this new service as it is.
Most of the press releases sent out regarding Access tout it as a cheap and easy way to play all of EA's latest games. The perpetuated idea is that of an unlimited well of EA games available from The idea of it seems nice enough but I don't think the actual product will line up as well with consumer expectations. Have a look at the surprisingly short Terms of Service and the cracks in this little golden egg start to show.